• Tips for the coming period
• Marketing your company and especially yourself
• Interesting websites of the month
• Sagittarius quote

Marketing your company and especially yourself

Sagittarius is that time of year to be expansive, to be giving, so I hope you have all done your Christmas shopping before the Sun changes sign on the 21st!

Jupiter, the planet and god that belongs to this sign was a judge. He was an optimistic entrepreneur, always trying something new and fun, much to his wife, Hera's displeasure. He stood high up on Mount Olympus, as the boss god, and had a great overview of everything. So Saggi's are generally good at judging things (in a positive and negative way) and in seeing the big picture. They take risks because they have vision - they are happy to make a strategy. This archetype, in you and in your company, gives you pointers as to how you can set your vision and strategy and therefore has a lot to do with marketing. We need Jupiterian energy to go out into the world and market our vision. that which we believe in. That's why people with strong Jupiterian energy are often politicians.

If we have a horoscope we can therefore look to Jupiter to show us how to get our strategy and vision clear and therefore our marketing.

   - How they do it...

As an example let's take the Body Shop, which is now a huge franchise organisation. Their values page could be taken from an astrology text book. In their marketing, they promote their vision and beliefs  - that helps to make a successful organisation.

Jupiter is in the sign of Taurus in the Body Shop chart. This is a sign associated with the earth and with nature. It is sensual and has an earthy humour. Here's a quote from the site.

"We believe there is only one way to be beautiful, nature’s way." ... "  To us, beauty is a feeling, a natural way of being, where character, self-esteem and humour are freely expressed and celebrated."

Jupiter also has links with other planets in their chart and these add flavour to the vision.

Saturn: "Our commitment to seeking and sustaining natural materials and ingredients, and using all our planet’s resources wisely, guides our approach to business."

Uranus: "We strive to treat all people in a fair and open fashion, to respect and value their integrity."

Moon: "People are at the heart and soul of our business."

Mars: "We were one of the first to make a stand against animal testing in the cosmetics industry" ... "For years we’ve campaigned against injustices, stood up for the vulnerable and spoken out for those without a voice of their own."

In these few statements it is obvious what you are buying into when you buy products from the Body Shop. Anita Roddick was an extraordinary entrepreneur and this came naturally to her. Some of us could use a little help from the horoscope!

So what about you?

And while we are on the subject of Jupiter, it was one of his antics that caused Hera's faithful watcher, Argus to be killed by Mercury. Argus was the creature with a hundred eyes. On his death Hera placed his head with all the eyes on her favourite peacock's tail, where they remain to this day.

The peacock is a powerful symbol that I associate with " marketing".  He is showing what he has got! That's why it's the symbol for our new enterprise, Strut your Stuff. www.strutyourstuff.nl.  We want to get you marketed in a way that is tuned in with the cosmos. Whether you are changing jobs, re-entering the workforce or just starting out, you need a good c.v.  And we will do more than make sure yours is excellent. Take a look at the site! As we are just starting up, we are looking for people who need the service to act as our guinea pigs - or should that be guinea-peacocks? We will give you 50% discount on our services if you are prepared to give us feedback and maybe a testimonial on our work. In these troubled times, perhaps an opportunity not to be missed?

Contact me if you are interested ...

 Faye Cossar
Founder of juxtaposition

What should your vision and strategy be in your company? How well are you using it to promote you or your business? Go to www.juxtaposition.nl to see how we work or go tofree services to arrange a  free half-hour consultation for your company.
Interesting websites of the month

A movie actually,  this time for Christmas - This is part 2 of a four part "Bible = Astrology" movie on You Tube- taken from the film 'Zeitgeist'. It has a certain angle on religion in all the parts but this section, part 2 link gives interesting information about the origin of Christmas. Bible = Astrology Part 2 of 4.

Sagittarius Quotes
"The average pencil is seven inches long, with just a half-inch eraser - in case you thought optimism was dead."
Robert Brault, American writer and poet.